Nottingham Market Research

Why Nottingham?

Located in the heart of the UK, Nottingham is a dynamic city and an ideal place to conduct your market research.

Boasting a population of over 1 million residents, you can be assured that you will find your target audience in Nottingham.


  • As home to two world-leading Universities and a number of FE & HE colleges we are well placed to recruit younger audiences for your research studies.  Nottingham has over 60,000 residents aged between 18 – 25 years old.


  • Nottingham's eclectic mix of companies make it an exciting place to live, work and do business.  It does really well in attracting big businesses like Speedo, Boots, Capital One, e.ON and Experian, while being a hotbed for start-ups and smaller enterprises, particularly in growing sectors such as bioscience and digital. This allows recruitment from a strong pool of business and senior leaders – perfect for any business to business projects.

  • We are also well-placed to recruit medical / healthcare professionals with two hospitals (including one of the biggest teaching hospitals in Europe) located in the city.

  • The general population is well represented across social grades, income levels, ethnicity, location – urban/ suburban / rural which makes it the optimum areas for conducting general consumer research.


  • Centrally located in the UK, Nottingham is easily accessible by road, rail and air.  Just over an hour and a half from London by train, 20 minutes from the M1 by car, 30 minutes from East Midlands Airport by bus – we are closer than you think! In addition, Nottingham has an award winning public transport system which makes travelling around the city a breeze! 

  • In 2014, Nottingham came seventh in CACI's Retail Footprint rankings of retail expenditure in the UK.             Nottingham is a key city in the east Midlands and has the strongest retail offer of any centre in the region. With the recent influx of well-known brands to the city’s high streets and major investment in, and redevelopment of, the shopping areas in Nottingham we are confident we can target specific consumers of  your brand.

  • Nottinghams catchment is dominated by middle-income affluence groups, but also has high proportions of the most affluent consumers, ‘executive wealth’. 

  • With salary and office costs between 5%-7% lower than the UK average, Nottingham is a cost effective location for your research projects.